Fifteen years ago 99X became the first commercial "Alternative" station in the Atlanta market. It was announced yesterday that the station's key personnel has been let go, and that a it's signal will be taken over by a pop station. While I haven't listened to 99X in years, it is sad to see it go the way of 96Rock, which took on a modified format a few years ago.
So here are a few of my memories of the station:
- During the blizzard of 1993, not long after the station changed formats, I was sitting in the living room of my parents house with a small battery operated clock radio while in the midst of a week with no electricity. During my channel surfing, I hit upon a song that halted my surfing. I listened, waiting to find out who it was. After the song was over, the deejay called out the 99X tag line and announced the previous song was by Gene Loves Jezebel. From that point, my radio rarely left 99.7.
- The day that Kurt Cobain killed himself, I remember flipping back and forth as all the rock stations basically stopped programming to cover the details and play Nirvana songs. At the same time, talk radio host "The Kimmer" was trashing the death and got into verbal sparing with the various stations around town.
- The last broadcast of Will Pendarvis before he left for a station in DC. Among the songs he played were the back-to-back playing of RatCat's, "Getting Away (from this world)" and Planet P Project's, "Top of the World". While I'm sure few other people have heard of either of these bands, I promise you there is little more haunting that this to songs, played in the above order, back-to-back. Here's a hint, if you like "Major Tom" you'll get these songs.
- Listening to Darious Rucker of Hootie and the Blowfish take over as deejay when the band was first becoming popular and thinking how cool it was he played both The Replacements AND The (English) Beat - on the radio.
- Driving back from college my first two years and being thankful to pick up the channel's signal, and knowing that it meant I'd be home in an hour or so.
- Being thrilled the once or twice each winter when I could pick up 99x in Auburn. And blasting White Town's "Your Woman" riding at night via 99X.
- Remembering the first time I heard Cake, Pavement, Flaming Lips and the Sea and Cake.
- Being a senior in high school, in advanced lab, and listening to "Steve's College of Musical Knowledge" followed by the "House of Retro Pleasure".
- Driving back to college while listening to "Resurrection Sunday" and being so happy to hear The Smiths, The Cure, Echo and the Bunnymen, Peter Murphy, and other great '80's bands without having to play their tapes or CDs.
- Spending the summer after high school counting the number of times The Police were played during the day while noticing how different the format was from mid-day to drive to night.
- Moving back to Atlanta and hearing Dido on the radio a year before Dido was back on the radio everywhere.
- Hearing the US premier of "Acid Rain" by the Aussie band Silverchair. That song was off an EP a year or so before they hit big.
- And listening the first time they switched from Power 99 to 99X in the fall of 1992, and how that completely changed the music that people liked in high school. People went from MC Hammer to Nirvana and Pearl Jam almost overnight.
I'm sure there are more, as I typed this, I remembered the first time I heard "Yellow" by Coldplay and how "You Outta Know" was played three times back-to-back-to-back the first time the Alanis Morrisette single was played on the airwaves (and all the calls that came it wanting to hear it again and again). And I remember hearing Travis for the first time.
For everything I have described above - and more I haven't thought of yet - I know where I was each time. Music played a big role in my life, and it still does. And as I've spent 15 minutes thinking about how big of a role 99X played in my life, I've found I've got more memories of that station than I do of things that most people would deem more important.
You came in like a lion and brought with you the only exposure a kid without cable in the semi-rural South had at the time. Before the Internet, there was 99X. Before XM, there was 99X. Before the Tiger, there was 99X. And even if you were no longer relevant to me and stayed around five more years that you should have, thanks for the memories 99X.
Labels: 99X, atlanta, dido, editorial, mc hammer, nirvana, pearl jam, power 99, silverchair, the police, will pendarvis